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Pre-launch · Houston

Commerce moves here.

AI powered operating infrastructure for modern alcohol service.

Join the waitlist — Operators Investor briefing
US ALCOHOL MARKET $570B
Addressable venues 50K+
Houston pilot Q4 2026
PILOT · Anchor venue discussions underway
THREE PLATFORMS

Building with, intelligence and automation.

Perfect Pour™ deployed at a venue bar Pour AI™ · ARIA™ intelligence engine easySIP™ — in-app order and courier handoff
01 Perfect Pour™ Autonomous Vending
02 Pour AI™ · ARIA™ Intelligence Engine
03 easySIP™ Delivery Aggregator
The opportunity

$570B

A massive U.S. alcohol economy.
Still largely untouched by intelligent automation.

Software penetration today < 30%
$0 Untapped: 30% Disconnected Legacy Technology
Automation penetration today < 12%
$0 Untapped: 88% Autonomous Hardware Barely Deployed
% of U.S. economy ~1.65%
PROJECTED 2030 $800B+
Growth leaders Premium · RTDs
UNTAPPED BY AUTOMATION $200B

Sources: IWSR US Beverage Alcohol 2024 · NIAAA · U.S. Bureau of Economic Analysis

PERFECT POUR™ · PHASE I · AUTONOMOUS VENDING

Where the next round gets poured.

  • AI-powered autonomous dispensing
  • Compliance-native
  • Built for high-volume economics
  • Six-checkpoint controlled service flow
  • Age + identity verification built into every transaction
  • Designed to connect with Pour AI™ + ARIA™
Join the operator waitlist Houston Q4 2026
Perfect Pour™ V1 concept render — six-tap autonomous dispensing unit
V1 concept render hardware in development
24/7 System monitoring
6 Control checkpoints
<30 sec Target guest flow
50K+ Addressable venues
WHERE IT LIVES

Every large-scale venue that serves alcohol.

◆ Concept inspirational reference imagery · V1 pilots underway.

Perfect Pour™ at an airport lounge
Airport & Transit
Perfect Pour™ at a stadium
Stadiums & Arenas
Perfect Pour™ at a resort pool
Resorts & Hotels
Perfect Pour™ at a convention center
Convention Centers
Perfect Pour™ at a casino
Casinos & Gaming
Perfect Pour™ at a live music venue
Live Music & Events
HOW IT WORKS

Six checkpoints in under 30 seconds.

POWERED BY POUR AI™
  1. 1Verify identityScan ID + face match
  2. 2Authorize paymentCard or mobile wallet, tokenized
  3. 3Evaluate complianceAge, sobriety & pacing checked
  4. 4Dispense drinkPrecision pour, exact measure
  5. 5Log transactionSigned, immutable record
  6. 6Sync venueReal-time dashboard update
Built for speed <30s guest experience · <300ms compliance decision at the edge
Built for trust Every pour logged. Every decision explainable. Every transaction defensible.

◆ Concept inspirational reference renders · V1 hardware in active development.

Perfect Pour™ wide bar-style unit with six taps and dual menu columns
Bar-format · 6 taps
Perfect Pour™ tall vertical unit with service access doors
Standing-format · serviceable
Perfect Pour™ cutaway showing kegs, filtration and internal service bays
Under the hood
TECHNOLOGY ARCHITECTURE · COMPLIANCE-NATIVE

Built to ship and designed to comply.

PERFECT POUR · SYSTEM ARCHITECTURE
Engineering Pillars
  • Precision dispensing
  • Computer vision
  • Sealed inventory
  • High-availability architecture
  • Sensor-driven monitoring
  • Remote diagnostics
AI COMPLIANCE + CONTROL PILLARS
  • Age verification
  • Pour-volume controls
  • Hours-of-service enforcement
  • Audit trail
  • Permit-aware configuration
  • Intoxication detection

V1 hardware in active development. Pillars describe the target architecture, not deployed customer outcomes.

| AUTONOMOUS VENDING MARKET |

2025 $14.25B
2035 $32.01B
THE PILOT

Why Houston first.

◆ Powered by ARIA™
PILOT ANCHOR PARTNERS BEING FINALIZED
  • 01

    Legal green light

    Texas permits self-pour under TABC — supports compliant self-service deployment.

  • 02

    Built-in demand

    Stadiums, arenas, festivals, the Rodeo — Houston hosts high-volume alcohol events every week of the year.

  • 03

    Scale path

    Houston anchors a four-metro Texas expansion path across Austin, Dallas-Fort Worth, and San Antonio, with ~30M residents.

  • 04

    Capital-efficient market

    Skilled trades, strong logistics, and business-friendly infrastructure make Houston a capital-efficient launch market.

POUR AI™ · ARIA™

Meet ARIA.

Predictive intelligence across
every layer of alcohol commerce.

Request ARIA access See Ask ARIA demo
llmintelligenceCompliance
Pour AI intelligence engine with inputs from Perfect Pour, easySIP, and Venues, delivering signal to Brands/Distributors, Consumers, and Compliance. ARIA AI Copilot on mobile.
ASK ARIA
LIVE DEMO · ALCOHOL-NATIVE
YOU What needs my attention before tonight's event?
ARIA
Demand opportunity RTD demand projected +18% tonight
Inventory Venue 12 projected below threshold by 7:30 PM
Compliance 3 transactions held for review
Demand Intelligence Signals from Perfect Pour, easySIP and venues
Service Network B2B and D2B replenishment orchestration
Compliance Copilot Alcohol-native risk, policy and operational guidance
SERVICE PILLARS · CORE FOCUS

The future of unified commerce for operators, brands, and hospitality partners.

SERVICE CAPABILITY
POUR AI™ PROVIDES

Intelligence Layer

Signals · prediction · compliance
ASK ARIA™ DELIVERS

Reasoning + Action Layer

Explain · prioritize · recommend
01Decision intelligence
Multimodal signals across the alcohol value chain
Compliance-native LLM: alerts, explanations, and next-action guidance across the alcohol chain.
02Identity & safety
Intoxication detection, ID & age verification
Compliance decisions surfaced to venue & brand teams
03Demand & supply
Predictive demand and cross-fleet learning
Replenishment orchestration and route intelligence
04Audit & verification
Immutable audit trails and verification APIs
SaaS reporting, audit-ready exports, revenue analytics
05Behavior & trend
Trend, behavioral, and cross-market algorithms
Brand analytics and retail intelligence for portfolios
06Fleet & operations
AI models and unified data feeds across the fleet
Fleet management & centralized venue dashboards
07Integrations
Standardized verification & identity APIs
API integrations with POS, ERP, and partner systems
08Revenue intelligence
Pricing signals, mix optimization, margin insights
Revenue & performance reports for venue and brand teams
CONSULTING Request consulting Talk with the team about these services. Get in touch
EASYSIP™ · ALCOHOL DELIVERY AGGREGATOR

Your favorites,
delivered fast.

Compliance-native alcohol delivery. In-app, age-verified, at your door in as little as 45 minutes.

Join the waitlist
EASYSIP™ · DOOR DELIVERY An easySIP™ courier handing a sealed delivery to a customer at her door
01

Fast local delivery.

Live ETA from checkout to your door.

02

Verified handoff.

Age and identity checks built into the delivery flow.

03

Live order tracking.

Know where your order is, in real time.

04

Compliance by market.

Designed for responsible market-by-market expansion.

easySIP™ app — shop premium drinks, delivered to you
Shop & order
easySIP™ live tracking — on the way, arriving in 18 min
Track your delivery
An easySIP™ courier handing a sealed delivery to a customer at her door
Delivered & verified
Where we start

The Texas Triangle.
Then everywhere.

Compliance-native, every state. Launching Houston  Q4 2026 — Austin, Dallas, Fort Worth, and San Antonio through 2027.

01HoustonQ4 2026LAUNCH
02Austin2027
03Dallas · Fort Worth2027
04San Antonio2027
TEXAS TRIANGLE
4 marketsConnected growth
Houston firstQ4 2026 launch
2026–2027Rolling launch
21M+ peopleTexas Triangle metros
One connected marketCompliance-native
Uptown Houston skyline at dusk
◆ SORA HQ · Houston, Texas

SORA is headquartered in Houston.

Every product ships from here first.

The founders

One stack. One vision.

Building intelligent alcohol commerce infrastructure that makes real-world service faster, safer, and more autonomous — born in Houston, Texas.

Souvik Dasgupta, CEO, SORA Platforms
CHIEF EXECUTIVE OFFICER

Souvik Dasgupta

Vision · Product · Strategy

Owns company mission, vision, and product direction—Hospitality & Venue Management domain lead. Core strategy development, spearheading financial architecture from early stage to institutional seed for scalable growth. Leads cross-platform operations and implementation for the tech startup footprints.

Dr Steve Sacks, President, SORA Platforms
President

Dr Steve Sacks

Capital · Governance · Board

Leads capital markets and fundraising strategy. Owns investor alignment and term negotiation. Holds board seat and drives corporate governance. Architects SAFE structure and legal framework. Enforces financial discipline and audit readiness.

Landell Mayho, Managing Director, SORA Platforms
MANAGING DIRECTOR

Landell Mayho

Legal · Ops · Execution

Owns legal and corporate governance execution. Runs business-unit & logistics operations and amplifies runway expansion. Leads branding and marketing strategy. Drives venue partnerships and commercial execution for high-impact milestones. Owns day-to-day operational discipline.

Get on the list

Be first in.

Launching in Houston, Texas, Q4 2026. Limited early access — tell us who you are, and we’ll reach out as we open your market.

LAUNCH Q4 2026 Houston, TX — Perfect Pour™ first deployment
Market $570B U.S. alcohol economy
Expansion 50-state framework Designed for responsible market-by-market scale

SORA Platforms, Inc. · Houston, TX · Investor access →

Deploy Perfect Pour™ at your venue →

Or submit an enquiry →

No spam · 21+ only · Compliant in all 50 states